For the Zilliqa website rebrand, my objective was to make the copy accessible not only to crypto natives but also to mainstream audiences.

Writing for the layer-1 platform, I managed the content design for 20 unique landing pages covering everything from dApps (decentralised applications), DeFi, staking, and mining.

I ensured their call-to-actions were easy-to-understand, making Zilliqa’s offer digestible to crypto newcomers while stimulating more experienced users.

Zilliqa wants to return power to creators and builders, enabling developers to build dApps, DeFi platforms, and NFT marketplaces.

Using straightforward language and UX microcopy, I played my part in making it one of the best crypto websites on the market.

 

I’m impressed with revamped @zilliqa for one recurring reason.

It is understandable for non-crypto natives which will ultimately lead to adoption. #Zilliqa $ZIL https://t.co/F2O7a7AhgZ

— Crypto Gentoo (@CryptoGentoo) November 30, 2021

Absolutely loving the new website. Best part is, Even new folks to Blockchain & Crypto can navigate easily, understand and digest the content. IMO it was crucial to achieve and @zilliqa Team nailed it.#Zilliqa #Metaverse https://t.co/smuJb4YEKo

— Moksh.hl (@cryptomoksh1) November 30, 2021

Want to learn more? You can review my UX and brand copy in my portfolio.