Tech software, product and startups

I can explain products and services in an easy-to-read fashion. By injecting feeling and tone, my copy stimulates readers’ imaginations, helping them better understand your business.

We spend most of lives engaging with digital products and it’s only fitting that we do so in a warm and empathetic way.


As senior copywriter for US domain registrar Namecheap, I write tech articles, web pages, UX microcopy, Google Ads, newsletters, and TOV projects for our CRM and VPN product teams.

You can read my Namecheap blogs here.

I also write UX microcopy that appears in web and app navigation menus, form field labels, mobile push notifications, and CTA buttons.


JustAnswer is a premium Q&A platform based in San Francisco that connects visitors with verified experts. I helped maximise conversions by creating landing pages, customer emails, and editing A.I scripts for their UX, marketing, and chatbot teams.

JA Email
JA App Onboarding 2

Startup Guide

Image by Cindy van Rees

I began working for the Startup Guide after a chance meeting in their Lisbon office in March 2019.

Startup Guide produces entrepreneurial guidebooks to help founders navigate and connect with startup scenes worldwide. I successfully wrote for their Switzerland, Amsterdam, Barcelona, Brussels, and Paris editions.


I wrote multiple bylines and features on blockchain and cryptocurrency companies for the London PR agency CryptolandPR.

Travel copywriting

I enjoy writing about travel destinations and bringing places to life with humour, warmth, and observational skill.

Insider Guides

Insider Guides is an Australian media brand who prepare students for British university life with local travel guides. For this assignment, I wrote up feature pages for East, North East, and West London.

Insider Guides


During a three month project for UK digital agency Sticky Eyes, I produced landing pages for Hertz’s biggest travel destinations.


Online marketplaces

I specialise in producing digital content and creating a coherent voice, image, and brand identity for websites.


Student.com is a global marketplace for university accommodation in UK, USA and Australia for Far East students. For this role, I wrote property-based copy for their leading UK destinations.



Lavanda is an award-winning UK rental platform syndicating properties on AirBnb. For this assignment, I wrote up rental listings for upmarket London properties.



Middlesex University is a North London university providing vocational and digital training to students. For this brief, I collaborated with their graphic and UX teams to create the content narrative for their 2016 “Clearing” guide.

Middlesex University

Arts and culture

I have written feature articles for the City and Angel Magazine and NXNW (North by NorthWest) for Zest Media. These have included pieces on the Barbican Centre, Central Saint Martins College, The House (Islington), Yalla Yalla, and Aqua Shard.