Portfolio

Tech software, product and startups

I can explain products and services in an easy-to-read fashion. By injecting feeling and tone, my copy stimulates readers’ imaginations, helping them better understand your business.

We spend most of our lives engaging with digital products, and we should do so in a warm and empathetic way.

Namecheap

As a senior copywriter for US domain registrar Namecheap, I write long-form articles, landing pages, Google Ads, newsletters, and TOV projects for our CRM and VPN product teams.

You can read my Namecheap blogs here.

I also write UX microcopy that appears in web and app navigation menus, form field labels, mobile push notifications, and CTA buttons.

JustAnswer

JustAnswer is a premium Q&A platform based in San Francisco that connects visitors with verified experts. I helped maximise conversions by creating landing pages, customer emails, and editing A.I scripts for their UX, marketing, and chatbot teams.

JA Email
JA App Onboarding 2

Startup Guide

startup_guide_amsterdam_launch_party_-_cindy_van_rees_-_20191211_-_compressed-dsc_1382
Image by Cindy van Rees

I began working for the Startup Guide after a chance meeting in their Lisbon office in March 2019.

Startup Guide produces entrepreneurial guidebooks to help founders navigate and connect with startup scenes worldwide. I wrote for their Switzerland, Amsterdam, Barcelona, Brussels, and Paris editions.

CryptolandPR

I wrote multiple bylines and features on blockchain and cryptocurrencies for CryptolandPR.

Travel copywriting

Having worked for international travel companies, I love bringing places to life with humour, warmth, and observational skill.

Insider Guides

Insider Guides help prepare Australian students for British university life with local travel guides. For this assignment, I wrote up features for East, North East, and West London.

Insider Guides

Hertz

During a three month project for UK digital agency Sticky Eyes, I wrote up landing pages for Hertz’s biggest travel destinations.

siena-hertz

Online marketplaces

I specialise in creating a coherent voice, image, and brand identity for websites.

Lavanda

Lavanda is an award-winning UK rental platform syndicating properties on AirBnb. For this assignment, I wrote pages for upmarket London properties.

lavanda-airbnb

Education

Middlesex University is a North London university providing vocational and digital training to students. For this brief, I collaborated with their graphic and UX teams to create the content narrative for their 2016 “Clearing” guide.

middlesex-university
Middlesex University

Arts and culture

I have written feature articles for the City and Angel Magazine and NXNW (North by NorthWest) for Zest Media. These have included pieces on the Barbican Centre, Central Saint Martins College, The House (Islington), Yalla Yalla, and Aqua Shard.

zest-media-barbican-centre