Portfolio

(a) Tech Software, Product and Startups
(b) Travel
(c) Digital Marketplaces
(d) Education
(e) Arts and Culture

(a) Tech Software, Product and Startups

I can explain products and services in an easy-to-read fashion. By injecting feeling and tone, my copy stimulates readers’ imaginations, helping them better understand your business.

We spend most of lives engaging with digital products and it’s only fitting that we do so in a warm and empathetic way.

  • JustAnswer

JustAnswer is a premium Q&A platform based in San Francisco that connects visitors with verified experts. I helped maximise conversions by creating landing pages, customer emails, and editing A.I scripts for their UX, marketing, and chatbot teams.

JA Email
JA App Onboarding 2
  • Startup Guide

startup_guide_amsterdam_launch_party_-_cindy_van_rees_-_20191211_-_compressed-dsc_1382
Image by Cindy van Rees

I began working for the Startup Guide after a chance meeting in their Lisbon office in March 2019.

Startup Guide produces entrepreneurial guidebooks to help founders navigate and connect with startup scenes worldwide. I successfully wrote for their Switzerland, Amsterdam, Barcelona, Brussels, and Paris editions.

  • Namecheap

As senior copywriter for US domain registrar Namecheap, I write blogs, landing pages, Google Ads, and newsletter content for their CRM and VPN product teams.

You can read my Namecheap blogs here.

I also write UX microcopy that appears in web and app navigation menus, form field labels, mobile push notifications, and CTA buttons.

Namecheap VPN Article Daniel Agnew

https://www.namecheap.com/blog/why-using-a-vpn-while-traveling-is-essential

Namecheap blog Disruptive Thinking Daniel Agnew

https://www.namecheap.com/blog/disruptive-thinking-during-the-global-recession/

How to Build a Business Namecheap

https://www.namecheap.com/resource-center/tutorials/building-your-first-business/

PPC Namecheap
  • CryptolandPR

I wrote multiple bylines and features on blockchain and cryptocurrency companies for the London PR agency CryptolandPR.

Blockchain FinTech.png

(b) Travel Copywriting

I enjoy writing about travel destinations and cultural events and bringing places to life with humour and observational skill.

  • Insider Guides

Insider Guides is an Australian media brand who prepare students for British university life with local travel guides. For this assignment, I wrote up feature pages for East, North East, and West London.

Insider Guides
  • Hertz

During a three month project for UK digital agency Sticky Eyes, I wrote multiple landing pages for Hertz’s biggest travel destinations.

siena-hertz

(c) Digital Marketplaces

I specialise in producing digital content and creating a coherent voice, image and brand identity for websites.

  • Student.com

Student.com is a global marketplace for university accommodation in UK, USA and Australia for Far East students. For this role, I wrote property-based copy for their leading UK destinations.

student-com-fallowfield
  • Lavanda

Lavanda is an award-winning UK rental platform syndicating properties on AirBnb. For this assignment, I wrote up rental listings for London properties.

lavanda-airbnb

(d) Education

Middlesex University is a North London university providing vocational and digital training to students. For this brief, I collaborated with their graphic design and UX teams to create the content narrative for their 2016 “Clearing” guide.

middlesex-university
Middlesex University

(e) Arts and Culture

I have written feature articles for the City and Angel Magazine and NXNW (North by NorthWest) for Zest Media. These have included pieces on the Barbican Centre, Central Saint Martins College, The House (Islington), Yalla Yalla, and Aqua Shard.

zest-media-barbican-centre