Tech copywriting

I can explain products and services in an easy-to-read fashion. By injecting feeling and tone, my copy stimulates readers’ imaginations, helping them better understand your business.

We spend most of our lives engaging with digital products, and we should do so in a warm and empathetic way.


As a senior copywriter for US domain registrar Namecheap, I write articles, website copy, Google Ads, newsletters, and TOV projects for CRM and FastVPN.

I also write UX microcopy that appears in web and app navigation menus, form field labels, mobile push notifications, and CTA buttons.


Writing for Zilliqa’s blockchain, NFT, and metaverse platform, I covered everything from dApps, DeFi, staking, mining to hard wallets.


JustAnswer is a premium Q&A platform based in San Francisco that connects visitors with verified experts. I helped maximise conversions by creating landing pages, customer emails, and editing A.I scripts for their UX, marketing, and chatbot teams.

JA Email
JA App Onboarding 2

Startup Guide

Image by Cindy van Rees

I began working for the Startup Guide after a chance meeting in their Lisbon office in March 2019.

Startup Guide produces entrepreneurial guidebooks to help founders navigate and connect with startup scenes worldwide. I wrote for their Switzerland, Amsterdam, Barcelona, Brussels, and Paris editions.


I wrote multiple bylines and features on blockchain and cryptocurrencies for CryptolandPR.

Travel copywriting

Having worked for international travel companies, I love bringing places to life with humour, warmth, and observational skill.

Insider Guides

Insider Guides help prepare Australian students for British university life with local travel guides. For this assignment, I wrote up features for East, North East, and West London.

Insider Guides


During a three month project for UK digital agency Sticky Eyes, I wrote up landing pages for Hertz’s biggest travel destinations.


Online marketplaces

I specialise in creating a coherent voice, image, and brand identity for websites.


Lavanda is an award-winning UK rental platform syndicating properties on AirBnb. For this assignment, I wrote pages for upmarket London properties.



Middlesex University is a North London university providing vocational and digital training to students. For this brief, I collaborated with their graphic and UX teams to create the content narrative for their 2016 “Clearing” guide.

Middlesex University

Arts and culture

I have written feature articles for the City and Angel Magazine and NXNW (North by NorthWest) for Zest Media. These have included pieces on the Barbican Centre, Central Saint Martins College, The House (Islington), Yalla Yalla, and Aqua Shard.