Your competitors are showing up when customers ask ChatGPT, Claude, or Google AI Overviews for recommendations. If your content isn’t structured for AI to parse and cite, you’re invisible to these systems. GEO (Generative Engine Optimisation) is the discipline that fixes this.

Why does GEO matter?

SEO has been the internet’s playbook for decades, attracting users through targeted keywords, quality backlinks, and engagement signals. The pact was simple: websites let Google and Bing crawl pages free of charge, and the engines direct users to browse and buy.

That model is cracking.

Today, users increasingly turn to large language models such as ChatGPT, Gemini, Claude, Perplexity, and Copilot as conversational interfaces. They receive personalised, verifiable answers in real time, not pages of blue links to sift through. Google AI Overviews extends this process, placing AI-generated summaries above organic results and reaching over 2 billion users.

Agentic AI takes this further. Zero-click bots now handle research, comparisons, and even purchases on users’ behalf, synthesising information without ever sending traffic to your site. If your content isn’t structured for AI to parse and cite, you’re invisible to these systems entirely.

Why you need a GEO copywriter

I audit how your content performs across AI platforms: what gets cited, what gets skipped, and why. Then I restructure it around four principles: lead with a clear answer, frame headings as the questions your audience actually asks, prove every claim with linked sources, and mark up your content so voice assistants and AI agents can surface it directly.

This isn’t a one-off optimisation pass. It’s an editorial system your team can apply to every page, post, and product description going forward.

I also build llms.txt files that give AI agents a structured, curated map of your site, so they can find, parse, and recommend your key content without crawling every page.

Let’s talk

You can contact me here, review my portfolio, or say hello on LinkedIn.