A GEO copywriter (Generative Engine Optimisation) is a content specialist who optimises websites for AI-powered search. They understand how search behaviour is shifting and can keep your business visible as users move from blue links to conversational AI.

Why does GEO matter?

SEO has been the internet’s playbook for decades, attracting users through targeted keywords, quality backlinks, and engagement signals. The pact was simple: websites let Google and Bing crawl pages free of charge, and the engines direct users to browse and buy.

That model is cracking.

Today, users increasingly turn to large language models such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews as conversational interfaces. They receive personalised, verifiable answers in real time, not a page of links to sift through.

Agentic AI takes this further. Zero-click bots now handle research, comparisons, and even purchases on users’ behalf, synthesising information without ever sending traffic to your site. If your content isn’t structured for AI to parse and cite, you’re invisible to these systems entirely.

Why you need a GEO copywriter

Unlike traditional search, LLM-powered engines rank content by citation quality, not dwell time. They prioritise material that adds proof to their answers.
A GEO copywriter optimises your content for this reality by focusing on:

• Contextual accuracy and verifiable claims
• Natural language processing (NLP)-friendly structure
• Concise, direct answers under question-style headings
• Schema and formatting that AI engines treat as “ready-made” to quote

When your content meets these criteria, AI engines are more likely to cite you as a brand authority, especially during the long, trust-building conversations where users make decisions.

Get your content cited by AI engines

Whether you’re sharing expertise, promoting products, or driving discovery, optimising for LLMs is now essential.

I craft canonical prompts and GEO-optimised content designed to be parsed, synthesised, and cited by Gemini, Google AI Overviews, ChatGPT, Claude, and Perplexity. This helps your brand become the trusted source AI turns to.

Contact me for GEO copywriting support

If you’re looking for a GEO copywriter who understands AI engines and their peculiarities, I’d love to help you.

You can contact me here, review my portfolio, or say hello on LinkedIn.