Explore my portfolio and see how I’ve shaped everything from UX landing pages to AI prompt design for Google’s Gemini. I’ve created demos for generative AI projects, crafted prompts targeting Gen Z and EMEA audiences, and built content strategies that get brands cited by AI engines.

Click the bold links to learn more about each project and my thinking behind it.

Namecheap

As a senior copywriter, I create UX landing pages, CRM emails, newsletters and blogs for Namecheap and Spaceship.

I also craft GEO-optimised content designed to be parsed, synthesised, and cited by AI engines such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, helping both brands build authority in an era of agentic AI and zero-click search.

Additionally, I deliver training in AI prompting and geo-optimisation to stakeholders, and I oversee UX microcopy across in-app navigation menus, form-field labels, mobile push notifications and CTA buttons for multiple products.

For Namecheap’s FastVPN sub-brand, I oversee copy that appeals to both new and experienced customers. Using everyday language and contemporary parlance, I ensure FastVPN’s signature benefits (affordability, ease of use, and international servers) shine through.

You can review the UX landing pages I’ve worked on below:

• https://www.namecheap.com/vpn/vpn-for-gaming/
• https://www.spaceship.com/vpn/
• https://www.spaceship.com/vpn/vpn-for-windows/
• https://www.namecheap.com/vpn/ip-lookup/

Alongside desktop and app content, newsletters, and CRM emails, I’ve also written multiple blogs on various tech topics:

• https://www.namecheap.com/blog/the-attention-economy
• https://www.namecheap.com/blog/web-3-0-metaverse
• https://www.namecheap.com/blog/inflection-point-protect-your-internet-freedom/
• https://www.namecheap.com/blog/what-happens-to-your-websites-when-you-die/

JustAnswer

JustAnswer is the world’s largest Q&A expert marketplace. As a UX content strategist, my responsibilities involved:

• Crafting high-quality UX microcopy for international and operational channels
• Leading a conversational analysis project, using advanced AI tools like OpenAI’s Whisper and ChatGPT, to optimise expert-customer interactions
• Developing an AI prompt library for the Expert Operations (ExOps) team, centralising tasks for email campaigns, articles, and more
• Collaborating with designers to refine and enhance the user experience

Google

Google hired me through YunoJuno to design prompts and Gems targeting Gen Z audiences across travel, education, food and drink, and enterprise sectors, showcasing Gemini’s creative power to journalists and PR teams.

My work involved:

Building industry-specific prompt packs tailored to each sector and Gen Z audiences, generating high-quality, on-brief answers

• Demonstrating Gemini’s creative range, from podcast scripts to interactive infographics
• Speaking journalists’ language with clear, everyday phrasing that gave PR teams quotable answers on demand
• Iterating prompts at pace, refining outputs for sharper, context-sensitive results

I also crafted prompts for Nano Banana 3, targeting EMEA audiences with a rich variety of images spanning TV, film, meme culture, sport, music, and travel.

Additionally, I developed compelling use cases and themes to drive daily, weekly, and monthly engagement with the Gemini app across mental health, beauty, fitness, and content creation.

Zilliqa

I rebranded Zilliqa’s website content, ensuring the Web3 platform resonated with both crypto natives and mainstream audiences. For this freelance role, I produced 20 unique landing pages, covering everything from dApps and DeFi to staking and mining.

Startup Guide

Startup Guide produces entrepreneurial guidebooks that help founders navigate and connect with startup scenes worldwide. I wrote for its Switzerland, Amsterdam, Barcelona, Brussels, and Paris editions.

I interviewed founders and investors and wrote print features on social-impact sustainability programmes, covering topics such as electric-bike rentals, cleantech accelerators and carbon-footprint innovators.

CryptolandPR

I’ve written multiple features on blockchain platforms and cryptocurrencies for CryptolandPR.

Insider Guides

Insider Guides help prepare Australian students for British university life with local travel guides. For this assignment, I wrote culture guides for their East, North East, and West London print editions.

 

Lavanda

Lavanda is an award-winning UK rental platform syndicating properties on Airbnb. For this freelance brief, I produced sales-first copy for upmarket London apartments.

 

Middlesex University

Middlesex University is a North London university providing vocational and digital training to students. For this role, I collaborated with their graphic and UX teams to create the content narrative for their 2016 “Clearing” guide.

 

City and Angel Magazine

I’ve written feature articles for the City and Angel Magazine and NXNW (North by NorthWest) for Zest Media, including pieces on the Barbican Centre, Central Saint Martins College, The House (Islington), Yalla Yalla, and Aqua Shard.

 

Want to get in touch? Contact me here.