llms.txt

# Daniel Spence Agnew

> Content architect specialising in GEO (Generative Engine Optimisation),
> AI search visibility, UX microcopy, and editorial system design.
> Based in London. Clients include Google, Namecheap, and Spaceship.

## Services

– [GEO strategy and content audits](https://danielspenceagnew.com/what-is-a-geo-copywriter/): Audits of how content performs across AI platforms, restructured for citation by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
– [Portfolio and case studies](https://danielspenceagnew.com/): Google Gemini prompt design, GEO playbooks, persona research, Claude Projects, UX landing pages, and conversational analysis.
– [Fees and terms](https://danielspenceagnew.com/fees-and-terms/): Pricing and engagement structure.
– [Contact](https://danielspenceagnew.com/contact/): Enquiries and availability.

## Key expertise

– Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO)
– AI prompt design (Google Gemini, Claude Projects)
– UX microcopy and editorial systems for B2C tech brands
– Evidence-based persona research and canonical prompt libraries
– Content architecture for AI citation and agentic discoverability
– llms.txt and agent-friendly content structuring

## Clients

– Google: Gemini prompt design for business, education, and image generation (via YunoJuno)
– Namecheap: GEO playbooks, FastVPN personas, UX landing pages, email campaigns, blogs
– Spaceship: GEO playbooks, Claude Projects (Nib, Dispatch), UX landing pages, email campaigns
– JustAnswer: Conversational analysis using OpenAI Whisper

## Contact

– Website: https://danielspenceagnew.com
– LinkedIn: https://www.linkedin.com/in/danielspenceagnew/
– Email: available via contact page